Seth Godin has just put up a fantastic post on The intangibles — ways to set your product or service apart.

Many of them read as common-sense or obvious, but like most common-sense and obvious advice, it is rarely actually practiced; often the advice is even actively dismissed with an annoyed ‘Of course we do that!’ — only you do not do that, and you are fooling yourself by saying so.

Take stock of what you are doing, and ask yourself if you are really doing the common-sense and obvious things.

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